What will catch your attention better; this post made of lame words and letters or a funny video on TikTok? Even though the answer is obvious, businesses somehow keep undermining the power of a quality video and the benefit it can bring.
After analyzing over three billion ad impressions globally for six months MediaMind found that prospects are:
- 27.4 times more likely to click through online video ads than standard banners.
- Almost 12 times more interactions than with rich media ads
- Visual information is nine times easier to remember than the written one.
Even platforms like eBay or Amazon admit in their reports that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.
You can include more information into a smaller message, so a two-minute video can explain more to your target audience than 10 minutes of reading.
Finally, according to a study done by Smaato, the average CTR of video ads in mobile apps is 7.5 times higher than for display ads. Facebook video ads also have higher CTR than image ads. ClearPivot, a digital marketing agency, saw video ads exponentially drive more clicks than image ads for their clients –by as much as 20 to 30% more clicks.
So, if you still do not have a video to promote your product, do not hesitate to contact us and, who knows, maybe this is the magic pill you were looking for.